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The professional haircare brand expands its hydration franchise with Food For Soft XXL Big 'N Soft Mousse.
May 4, 2026
By: Lianna Albrizio
Associate Editor
As the foodie and sensorial trends continue to consume the attention of voracious beauty lovers, Matrix put some food for thought in its latest haircare innovation: Food For Soft XXL Big ‘N Soft Mousse. The ultra-hydrating, volumizing mousse is designed to deliver “show-stopping volume” without compromising on softness, per the makers. The mousse expands the best-selling Food For Soft franchise, bringing a new dimension of airy fullness and plush hydration to all hair types. Engineer...
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